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This fragrance doesn’t exist

until it’s experienced.

IDEE FIXE

We don’t tell you what a fragrance means — we let it happen.

IDÉE FIXE is a fragrance brand that begins with lived experience.

 

We believe scent is where infinite meanings float and collide.

Only when you experience, you would find it.

Some things arrive as feeling, and only later as words.

 

Our fragrance offers no narrative—only an event.

Your experience with it gives its whole meaning.

And it happens, we believe, never the same way twice.

 

WORN-IN is made for winter.

When the cold makes everything slow,

it chooses to come closer.

Warmed and softened by touch and time,

it will become your second skin —

Don’t just spray it. Wear it in.

What Worn-In brings back?

Some things arrive as feeling, and only later as words.

We don't define what this scent means - we’re waiting to hear how it happens to you.

This is how Worn-In feels to us today, awakens memories shaped by warmth and time.

 What’s your missing piece?

Click the button to stitch your story

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A Fragrance Studio Built on Memory.

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01

Choose your scent with the guidance of our perfumers

02

Bottle your perfume

Choose from 100+ kinds of scents

03

Decorate your package

and Enjoy!

The Scent Throughout your story

You pull out the leather jacket you tossed into your suitcase when you left for college. It has become your second skin, thrown over the jeans that carried you through high school, paired with the boots from your sixteenth birthday, shadowed by the sunglasses that try to hide both exhaustion and curiosity.

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